My friends at DITA Eyewear are launching this brand new super high end collection, LANCIER, LAND + SEE + AIR. This is something I like to relate to as Im on the land part with racing but also, one day I would like to fly so I’m planing to get a pilot license soon and off course the see… but for that I have to race a few more year to make my bank happy…. Anyways these shades quality is beyond anything you’ve seen before so check out the launch at Isetan and in Daikanyama this week end!

My DITA collection just got nicely expanded with my latest new pair of sunnys!

This is the CHALLENGER frame I recently picked up form the >> DITA LEGENDS << store in Daikanyama!

comes in 3 types: (A.Silver/Grey to Clear) (W.Gold/Brown to Clear) (M.Black/Grey to Clear)

>> http://dita.com/ <<  >> Dita BLOG <<

On the race grid before the start, getting ready for the chalenge with my challengers…  the SUPER GT race @ Fuji Speedway. Sep. 2009

DITA is by far my favorite sunglasses brand! I think they are the best looking out of all!! The finishing is made with so much attention to detail and complex manufacturing techniques to achieve unique shapes for great design! All Dita frames are hand made in Japan and only use highest quality materials: titanium, 18K gold, white gold and the finest japanese zyl acetates.

A collaboration with them for a ”AL” limited edition model is still on but it will be for the future…

here it is, the new shirts are almost done!  Let me your thoughts!!!

We are rushing hard to bring them on sale in time for the 1000km race @ Suzuka

My little clothing project is slowly but surely taking its way!

Here it is, born in Bali, the first accessory of the AL collection…

The man behind my great t-shirt design! Yes, he’s the one who made it…

To see more of his great talent and art, Ben Mori will have his first exhibition!!  Its on this wednesday and thursday 2009 / 02 / 25~26 @ jameric Aoyama … I’ll be there! Come check it out!

My partner Eiji, some friends and me went to a cool party at the 52nd floor of the Roppongi hills Building, I thought I should represent my won shirt! Looks good right?

My good friend & partner EIJI has been helping cement a collaboration inbetween me and giant brand…world famous eyewear brand DITA!!

This picture was taken at his brand new select shop in Naka Meguro, MEMENTO. Its very nice and has special goods from Brazil and unique inhouse designed items amongst well selected brands.

www.mementomori.jp

rocking the fresh A.L Model Samples…